Pizza Hut® and EA SPORTS Land a Knockout with Fight Night Round 4 Sweepstakes
Pizza Fans, Boxing Fans Have a Chance to Win Trip to Las Vegas to Catch a Title Bout
Dallas, TX (May 28, 2009) — The latest offer from Pizza Hut® really packs a punch! Pizza Hut has teamed with EA SPORTS™ to celebrate the launch of Fight Night Round 4 in stores on June 30th, with the "Rumble in the Ring Ultimate Fight Sweepstakes." While fans gear up for the newest installment of the world's most popular boxing video game, they can head to pizzahut.com for a chance to win great prizes including a VIP trip for two to Las Vegas to see a championship fight.
Each day during the sweepstakes, which runs through June 27, fans can log on to pizzahut.com for a chance to "punch for the prize." In addition to the grand prize, fans have a chance to win a limited edition Fight Night Round 4 branded Xbox 360® video game and entertainment system and copies of the Fight Night Round 4 for the Xbox 360. Win or lose, every sweepstakes registrant receives a code to download free songs from the game's soundtrack.*
Pizzahut.com is the place for Fight Night fans to step into the ring as they await the arrival of Fight Night Round 4. Before they enter the sweepstakes, boxing buffs can watch exclusive footage from the game online. And when you order your favorite pizza, pasta or wings from Pizza Hut during the sweepstakes by phone or online at pizzahut.com, you'll receive a coupon good for $5.00 off Fight Night Round 4 plus free shipping exclusively from EASTORE.com (www.EASTORE.com/pizzahut).
"Pizza Hut is thrilled to partner with EA SPORTS on the debut of one of the most anticipated games of the year, Fight Night Round 4," said Bob Kraut, Pizza Hut vice president, marketing communications. "With sweepstakes and promotions such as 'Rumble in the Ring," Pizza Hut continues to establish its position as the food of choice for gaming enthusiasts everywhere."
One of the most eagerly awaited game debuts of 2009, Fight Night Round 4 leaves you one clean punch away from victory. The game's roster features the deepest and most exciting boxer line-up of all-time, with a mix of today's best and the greatest of all-time. You can also customize your own fighter to match the skills and attributes that best match your own style. Updated game play physics make punches and combos faster than ever.
Whether you're hosting friends to watch a title bout or planning to go twelve rounds with your favorite video games, Pizza Hut is the place for hungry gamers. The $5 P'Zone® pizza from Pizza Hut is ideal for Fight Night fans and is only available through June 20th. Over a pound of your favorite toppings, cheese and sauce are folded over into a crust and baked calzone-style. You can keep one hand on your controller and one hand on your P'Zone. Pizza Hut also offers four varieties of Tuscani Pastas, mouth watering WingStreet® chicken wings and your favorite pizzas. For more information or to place your order, log on to www.pizzahut.com. For more information on Fight Night Round 4, log onto www.easports.com/fightnight.
About Pizza Hut:
Pizza Hut, an American icon, delivers more pizza, pasta and wings than any other restaurant. A shining example of success in American entrepreneurism, the company began 50 years ago in Wichita, Kansas and today operates more than 10,000 restaurants in hundreds of countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at "The Hut" visit www.pizzahut.com. Follow Pizza Hut on Twitter at www.twitter.com/pizzahut and Facebook at www.facebook.com/pizzahut.
About Electronic Arts:
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.
*see www.dropcards.com/pizzahutfightnight for additional details.
