

Pizza Hut Gives "Twintern" a Full-Time Position
Invites Fans and Followers to Submit Ideas for Tweeter's New Title
DALLAS (Oct. 21, 2009) — This summer, Pizza Hut made national headlines when the company began a nationwide search for a Twittering intern – a "Twintern" – to tweet for the company and assist with social media activities. The campaign generated interest from candidates across the country, and in the end, Alexa Robinson from UNC-Chapel Hill was brought on board to help manage the @pizzahut Twitter account. Not all good things have to come to an end, though. Pizza Hut has extended a full-time job offer to Alexa – an offer that she accepted without hesitation!
"As Pizza Hut's Twintern, I've been able to connect with so many interesting people who share an affinity for our pizza, pasta and wings," Alexa said. "I'm excited that I'm now a member of the team and that I can continue to support the conversation around Pizza Hut®. I'm proud to be a part of such an important priority for the team at Pizza Hut's offices."
Alexa has enjoyed serving as the company's summer Twintern, but as she steps into her new shoes as the Pizza Hut Twitterer, she'll need a new job title, too. The folks at Pizza Hut have already been busy brainstorming ideas, from "Chief Creative Tweeter" to "Social Twitterfly." Pizza Hut is turning to its loyal Twitter followers and Facebook fans for more suggestions.
From now until November 30, 2009, the online social community is invited to submit the craziest or off-the-wall ideas for Alexa's new job title. Alexa will select her favorite consumer-generated submission and put it on her business card. As an added bonus, the person who submits the winning entry will be awarded pizza for a year (in the form of $599 in Pizza Hut gift cards) from Pizza Hut. To submit an idea, log on to Twitter.com and post a comment directed to @pizzahut with your suggestion, tagging it with the hashtag #PizzaHutTitle. (See Official Rules).
For more information on Pizza Hut, log on to pizzahut.com, or interact with Pizza Hut at facebook.com/pizzahut and twitter.com/pizzahut.
About Pizza Hut
Pizza Hut, America's Favorite Pizza, delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas and today operates more than 10,000 restaurants in one hundred countries. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). To check out what's new at Pizza Hut visit pizzahut.com.
Media Contact:
Dan Skinner
Zeno PR for Pizza Hut
312-396-9706
dan.skinner@zenogroup.com
CONTEST ABBREVIATED RULES: NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. OPEN TO LEGAL RESIDENTS OF THE 48 CONTIGUOUS UNITED STATES (and D.C.) 18 YEARS AND OLDER. VOID IN ALASKA, HAWAII AND WHERE PROHIBITED. ONE ENTRY PER PERSON. Contest Period: 10/21/09 - 11/30/09. To enter and for governing Official Rules and prize description, visit http://www.pizzahut.com/newsroom/2009/TwinternFullTimePosition.aspx#rules. Sponsor: Pizza Hut, Inc., 14841 Dallas Parkway, Dallas, Texas 75254.
PIZZA HUT®
"TWEETER'S NEW TITLE" CONTEST
OFFICIAL RULES
NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED BY LAW.
THIS CONTEST IS INTENDED FOR PLAY AND PARTICIPATION IN THE UNITED STATES ONLY AND SHALL BE CONSTRUED AND EVALUATED ACCORDING TO THE LAWS OF THE UNITED STATES. DO NOT ENTER THIS CONTEST UNLESS YOU ARE A LEGAL RESIDENT OF THE FORTY-EIGHT CONTIGUOUS UNITED STATES AND DISTRICT OF COLUMBIA, 18 YEARS OF AGE OR OLDER.
1. Eligibility: The Pizza Hut® "Tweeter's New Title" Contest (the "Contest") is open only to legal residents of the forty-eight (48) contiguous United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees, directors and officers of Pizza Hut, Inc., Zeno Group, imc2, L.P., Yum! Brands, Inc., BBDO Worldwide, Inc., and any of their parent, affiliated and subsidiary companies, franchisees, licensees, advertising and promotion agencies, and the immediate families (spouse, parents, siblings and children and their spouses) and household members of each such individual are not eligible. Contest is subject to all applicable federal, state, and local laws and regulations. Void in Alaska, Hawaii and where prohibited by law. Participation constitutes Contestant's full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Contest. Winning a prize is contingent upon fulfilling all requirements set forth herein.
2. Sponsor: Pizza Hut, Inc., 14841 Dallas Parkway, Dallas, TX 75254.
3. Timing: The Contest begins on October 21, 2009 at 8:00 a.m. Central Time ("CT") and ends on November 30, 2009 at 11:59 p.m. CT (the "Contest Period"). Sponsor's computer is the official time-keeping device for this Contest.
4. How to Enter: During the Contest Period, submit a name for a title on Twitter.com and post a comment directed to @pizzahut, tagging it with the hashtag #PizzaHutTitle ("Submission") (see Content Restrictions below)). By entering a Submission, you agree that your Submission adheres to the Content Restrictions as defined below (collectively, the "Guidelines and Restrictions") and that Sponsor, in its sole discretion, may remove your Submission if Sponsor believes, in its sole discretion, that your Submission fails to conform to these Guidelines and Restrictions in any way, in which case your Submission shall be disqualified from the Contest.
Content Restrictions:
The Submission must not:
- Violate or infringe another's rights;
- Include brand names or trademarks (other than Pizza Hut®);
- Be hateful, tortuous, defamatory, slanderous or libelous; or
- Promote bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.
For all Entries: Submissions which are deemed inappropriate, indecent, obscene or disparaging of the Sponsor, as determined by Sponsor in its sole discretion, will be disqualified. Proof of submission or sending is not proof of receipt by Sponsor. All Submissions become the exclusive property of Sponsor. Sponsor shall have the right to edit, adapt and publish any or all of the Submissions, and may use them in any media in association with the Contest without attribution or compensation to the Contestant, his/her successors or assigns, or any other entity unless prohibited by law. Entry of a Submission in this Contest constitutes Contestant's irrevocable assignment, conveyance, and transference to Sponsor of all right, title, and interest in the Submission, including, without limitation, all copyrights. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, or misdirected Submissions, which are void.
Limit: Each Contestant may enter one (1) Submission during the Contest Period. Multiple Contestants are not permitted to share the same email address. Any attempt by any Contestant to enter more than the stated number of Submissions by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that Contestant's Submissions and that Contestant may be disqualified.
5. Winner Determination: The "Judge" (Alexa Robinson (current Pizza Hut Twintern)) will review the Submissions to ensure that they comply with the Submission Guidelines and Restrictions as stated in these Official Rules. Judge will evaluate all eligible Submissions based on the following criteria: 33% originality, 33% creativity, and 33% appropriateness with theme (the "Judging Criteria"). One (1) winner will be named. In the event of a tie between two (2) or more Submissions, the Contestant whose Submission received a higher creativity score from the Judge will be deemed the winner.
6. Winner Requirements: The potential winner must continue to comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. The potential winner will be notified by e-mail or direct message on Twitter on or around December 1, 2009. The potential winner will be required to sign and return to Sponsor, within twenty-four (24) hours of notification, an Affidavit of Eligibility, Liability & Publicity Release, in order to claim the prize. If the potential winner cannot be contacted, or fails to sign and return the Affidavit of Eligibility, Liability & Publicity Release within the required time period, potential winner forfeits prize. If the potential winner is disqualified for any reason, an alternate winner will be selected by the Judges based on the Judging Criteria. Only three (3) alternate winners will be determined, after which the prize will remain un-awarded. Acceptance of the prize shall constitute and signify the winner's agreement and consent that Sponsor may use the winner's name, city, state, likeness, Submission, and/or prize information in connection with the Contest worldwide, including the Internet, without limitation and without further payment or consideration, except where prohibited by law.
7. Prize: ONE (1) PRIZE: "Pizza for a year" in the form of $599 in Pizza Hut gift cards. No substitution will be provided except as in Sponsor's sole discretion. Pizza Hut gift cards are subject to their stated terms. Winner is responsible for all taxes and fees associated with prize receipt and/or use.
8. General Rules: By receipt of any prize, winner hereby waives and releases, and agrees to hold harmless Pizza Hut, Inc., Zeno Group, imc2 L.P., Yum! Brands, Inc., BBDO Worldwide, Inc., and any of their parent, affiliated and subsidiary companies, franchisees, licensees, distributors, advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents, (collectively, the "Released Parties") from and against any and all rights, claims and causes of action whatsoever that he or she may have, or which may arise, against any of them for any liability for any matter, cause or thing whatsoever, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and property, arising in whole or in part, directly or indirectly, from his or her acceptance, possession, use or misuse of the prize, his or her participation in the Contest, his or her participation in any Contest- or prize-related activity, or any travel related to the Contest or any travel for any prize-related activity. Winner also further acknowledges that Released Parties have neither made, nor are in any manner responsible or liable for, any warranty, representation or guarantee, express or implied, in fact or in law relative to any prize or this Contest including but not limited to quality, condition or fitness for a particular purpose.
By entering or participating in the Contest, Contestants agree to be bound by these Official Rules and waive any right to claim any ambiguity or error in these Official Rules or the Contest itself. The Released Parties assume no responsibility for electronic hardware, programming or software malfunctions, or failures, or line connections, accessibility or availability, or technical failures of any kind, or unauthorized human intervention, or the incorrect or inaccurate capture of any entry or other information, or for the failure to capture any such information. Sponsor is not responsible for: (1) any incorrect or inaccurate information, whether caused by Contestants, or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Contest; or (4) technical or human error which may occur in the administration of the Contest or the processing of entries. Further, if, for any reason, the Contest is not capable of running as planned by reason of infection by virus, bugs, worms, tampering, unauthorized intervention, fraud, technical failures, or any other causes which, in the sole opinion of the Sponsor, may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify or suspend the Contest, and select the winner from the entries received prior to the action taken or in other such manner as deemed fair and appropriate by Sponsor.
Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Contest or to be acting in violation of these Official Rules or those of any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately damage any web site or undermine the legitimate operation of the Contest is a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
Except where prohibited, Contestant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Northern District of Texas or the appropriate Texas State Court located in Dallas County, Texas; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys' fees; and (3) under no circumstances will Contestant be permitted to obtain awards for, and Contestant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Contestant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of Texas, without giving effect to any choice of law or conflict of law rules (whether of the State of Texas or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Texas.
9. Contestant's Personal Information: Information collected from Contestants is subject to Sponsor's Privacy Policy.
10. Winner List: For a Winner List, send a hand-printed, self-addressed, stamped envelope to "Pizza Hut® Tweeter's New Title Contest Winner List," Pizza Hut, Inc., 14841 Dallas Parkway, Dallas, TX 75254. Winner List requests must be received by December 31, 2009.
© 2009 Pizza Hut, Inc. All rights reserved.