Pizza Hut® to Reward Unprecedented Basketball Upset with Unbelievable Campus-wide Pizza Offer
Student body wins 300,000 free slices of pizza if a sixteen seed shocks the world
Dallas, TX (March 13, 2008) – Every March, the search goes on for the ultimate basketball upset. Since 1985, 92 men’s college basketball teams earning the #16 seed have battled number one seeds. All 92 have come home in defeat. It would take one of the greatest upsets in sports history for a 16 seed to pull off that stunning victory.
Pizza Hut®, America’s Favorite Pizza, is prepared to reward the first school to secure the upset of a lifetime in this year’s men’s college basketball tournament. And the spoils won’t just go to the players and coaches; the entire campus will get a piece of the action. If a 16 seed defeats a one seed, students can get ready for a pizza party the likes of which they’ve never seen. Pizza Hut will give away 300,000 free slices of its new Pizza Mia pizza to currently enrolled students and active faculty members at the lucky 16 seed school before the academic year concludes – that’s the equivalent of nearly 40,000 one-topping Pizza Mia pizzas for the entire campus!
“A historic sports upset should be celebrated in style,” said Brian Niccol, Pizza Hut CMO. “We can’t think of a better way for students to celebrate than with free pizza from Pizza Hut and we are prepared to throw a pretty amazing victory celebration.”
Students at the 16-seed schools just need to pull out their lucky charms and hope for an upset; Pizza Hut will take care of the rest and will provide plenty of pizza if the glass slipper fits. Students can start dreaming of Pizza Mia’s whole milk mozzarella cheese, old world sauce made from sweet vine-ripened tomatoes, and dough made from pure Great Plains flour. If you do have to pay for it, a one-topping Pizza Mia is just $5 when you order three or more, making it the perfect choice for all your basketball viewing parties.
About Pizza Hut
As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company’s 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com.
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