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Public Relations

2008 Headlines

Football’s Big Day is Busiest Day of the Year for Pizza Hut®
America’s Favorite Pizza Draws Big Orders for the Big Game

Dallas, TX (February 3, 2008) – For two football teams that take the field in Glendale, Arizona on Feb. 3, it will be the biggest day of the year. The same can be said for 6,200 Pizza Hut restaurants across the United States. The day of the big game is king when it comes to ordering America’s Favorite Pizza.

Each year, Pizza Hut handles 2.5 million calls on championship Sunday, making game day Pizza Hut’s busiest day of the year. The orders, 60-70% more than those received on a typical Sunday, are enough to cover more than 50 football fields with pizza

“Just like the players, we’re focused and ready for game day,” said Brian Niccol, Pizza Hut CMO. “We know we’re a big part of many parties across the country on game day, and we take the responsibility of delivering our pizza to hungry fans very seriously.”

An Indescribable Flavor for Indescribable Action
While a great play on the field will often leave fans at a loss for words, the same can be said for the indescribable flavor of Pizza Hut’s newest pizza, Crunchy Cheesy Crust. The tasty crunch baked on top of the crust is certain to leave football fans and pizza fans at a loss for words. The Crunchy Cheesy Crust Pizza kicks off with a large version of Pizza Hut’s Hand Tossed-Style dough, tackled with original sauce, plenty of cheese and abundant helpings of your favorite toppings. The delicious crunch comes from a blend of cheese and seasonings baked on top of the crust. A large one-topping Crunchy Cheesy Crust Pizza is $11.99 and available for a limited time.

Game Day Strategy and Stats
More than 80 percent of the game day orders occur before halftime, so Pizza Hut recommends placing your order early. With the recent addition of Pizza Hut’s “Total Mobile Access,” pizza fans have yet another way to order their favorite Pizza Hut pizza. Whether it’s online at pizzahut.com, via text message, mobile Web, or the traditional phone call to your local Pizza Hut, Pizza Hut gives customers more ways to order than any other national pizza chain.

While you’re waiting for your pizza to arrive, here are some statistics to mull over:

  • Pizza Hut expects to sell more slices of Crunchy Cheesy Crust pizza on Super Bowl Sunday than there are people in Chicago
  • If each slice of Pizza Hut pizza sold on Super Bowl Sunday were laid end to end, the pizza trail would stretch from Pizza Hut Headquarters in Dallas, TX to Glendale, AZ (site of this year’s Super Bowl) and back to either New York City or Boston for the victory parade.
  • Pizza Hut employees working on Super Bowl Sunday could fill the University of Phoenix Stadium twice.
  • If every Pizza Hut employee working on Super Bowl Sunday laid head to toe, they could cover 2/3 of the distance between Giant Stadium and Gillette Stadium.

About Pizza Hut
As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company’s 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com.

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