Pizza Hut® Announces Results Of First Ever "Pizza Mia Political Poll" Among Iowans
Which Presidential Candidate will save Americans dough?
Dallas, TX (January 2, 2008) – With the Iowa Caucus literally 24 hours away, the economy and saving dough are on the minds of Iowans and they told Pizza Hut who they think will do the best job in that regard.
In a specialized survey called “Pizza Hut Political Poll” conducted by Zogby International, Pizza Hut asked Iowans a few questions in conjunction with the introduction its new value priced pizza, Pizza Mia.
Here are the findings from the Pizza Hut Pizza Political Poll:
It’s no secret that America is feeling an economic pinch, especially after holiday spending. When asked who will put or keep more dough in your pocket:
- Among Democrats polled: 29.7 percent said Hillary Clinton would put or keep more dough in their pockets, followed by John Edwards at 20.1 percent and Barack Obama at 16.6 percent. All other Democratic candidates had single percentage support.
- Among Republicans polled, 24 percent said Mike Huckabee would put or keep more dough in their pockets, followed closely at 21.4 percent for Mitt Romney and 11.2 percent for Fred Thompson. All other Republican candidates had single percentage support.
Asked which candidate you would most like to share a pizza with:
- Among Democrats polled: Barack Obama led the field at 30.3 percent, followed by Hillary Clinton at 23 percent and John Edwards at 22.6 percent.
- Among Republicans polled: Mike Huckabee finished in the lead at 28.3 percent, followed by Mitt Romney at 15.2 percent.
Asked which candidate you think eats the most pizza:
- Among Democrats polled: Bill Richardson led the field at 15.4 percent.
- Among Republicans polled: Rudy Giuliani came out on top at 17.5 percent.
"Pizza is fun and politics can be too. We wanted to tap into the high interest of the Iowa Caucus to show how our new Pizza Mia saves Americans dough’,” said Scott Bergren, Pizza Hut president.
Pizza Hut also became the first company to ever feature Presidential candidates in television advertising to launch a new product. The ad, which recently launched, for the new Pizza Mia used actual slices of debate footage of each of the major Presidential candidates
The telephone survey was conducted among 504 likely voters Dec. 14-15. Margin of error is +/- 4.5 percent.
No Debate Advertising
The Pizza Hut television ad for Pizza Mia is the first time a commercial company has leveraged a Presidential election by featuring actual candidates in its marketing efforts. The 30-second television commercial, airing nationally and in select local markets in Iowa and New Hampshire, capitalizes on the number one issue on voters’ minds today – the U.S. economy. Pizza Hut also is the first company in this Presidential election to remind Americans to vote, with a tagline “It’s your choice. Please vote.”
Pizza Mia Costs Less Dough
The Pizza Mia product is now available nationwide. The medium sized pizza is the company’s most affordable providing everyday value at just $5 with the purchase of three or more pizzas, or $6.99 for one pizza. Pizza Mia is high-quality pizza, made with 100% whole milk mozzarella cheese and old world sauce from sweet vine-ripened tomatoes. Orders for Pizza Mia are accepted at local Pizza Hut restaurants and online at pizzahut.com for delivery or carry out.
About Pizza Hut
As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company’s 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com.
To View the Commercial:
http://www.n2productions.tv/yum1/Natl_Pizza_Debate_wmv.wmv
To Download Video B-Roll of the Commercial Via PATHFIRE DMG:
Pathfire DMG --- Under Video News Feeds at Medialink
Story Number: 12CH07-0150
Story Slug: Pizza Commercial Makes History
*This story is also available in Medialink’s Digital Newsroom at www.mediaseed.tv.
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This footage is free for unrestricted use. Broadcasters: please courtesy Pizza Hut.
Lynn Hailey, 513.236.0293, lhailey@Northlich.com
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