Pizza Hut® Introduces Crunchy Cheesy Crust Pizza and Challenges Sports Fans to Describe the Indescribable Flavor
Dallas, TX (January 28, 2008) – Just in time for the big game, Pizza Hut®, America's Favorite Pizza, announced today the introduction of its newest pizza innovation – Crunchy Cheesy Crust. The new pizza features a crunchy, flavorful crust and could be your ticket to an Ultimate Sport Lover's Package. Pizza fans who describe the crunch in the Pizza Hut Crunchy Cheesy Crust Pizza Contest could win $10,000 in game tickets, and a sports swag bag that will make their home the place to watch all the road games.
Describe the Crunch.com for a Chance to Win Big
With a flavor and crunch that's indescribable, Pizza Hut is turning to pizza fans to describe the crunch of the new Crunchy Cheesy Crust Pizza and plans to reward them handsomely for their efforts. Beginning January 27, consumers can log on to decribethecrunch.com (or pizzahut.com) for a chance to win the Ultimate Sport Lover's Package. Users can submit descriptive word combinations that will be crunched together to form one new word describing the flavor of Crunchy Cheesy Crust Pizza.
Every day for 20 days one lucky winner will win a pizza fan's dream - pizza for a year in the form of Pizza Hut gift cards. Also, everyone who enters will be eligible for a chance to win the grand prize, which includes $10,000 for the purchase of tickets, a new home theater system, HDTV, DVD player and more (this promotion is solely sponsored by Pizza Hut, Inc. and has not been approved or endorsed by any other entity). The lucky winner can go to the game of their choice in style via a private limo. Customers will help choose the grand prize winner via an online vote that will determine which submission best describes the flavor of Crunchy Cheesy Crust Pizza.
"Once they take their first bite of the Crunchy Cheesy Crust Pizza, pizza fans will find the flavor to be indescribable," said Brian Niccol, Pizza Hut CMO. "That's why we wanted to challenge our customers in a unique way to find the word that describes this indescribable flavor. We think the grand prize they can win is pretty indescribable as well."
Big Flavor for the Big Game
The Pizza Hut Crunchy Cheesy Crust Pizza delivers a burst of flavor that is both exciting and unexpected, making it the perfect pizza to enjoy on game day. It starts with a large version of the Pizza Hut Hand Tossed-Style Pizza, with original sauce, plenty of cheese and abundant helpings of your favorite toppings. The delicious crunch comes from a blend of cheese and seasonings baked on top of the crust. A large one-topping Crunchy Cheesy Crust Pizza is $11.99 and available for a limited time.
About Pizza Hut
As the world's largest pizza restaurant company with almost 6,200 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., is a subsidiary of Yum! Brands, Inc. (NYSE: YUM). The company's 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com.
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