America's Favorite Pizza Fan Contest Encourages Customers to Create Video Expressing Passion for
Pizza Hut® - America's Favorite Pizza
DALLAS (February 22, 2007) – Pizza Hut®, America's Favorite Pizza, today announced a nationwide search for America's favorite pizza fan. The winner will earn the title of Honorary Vice President of Pizza and be awarded with a $25,000 salary, use of a "company car" during a three-month victory tour and free pizza for a year. Interested candidates can log on to www.pizzahut.com/vpofpizza to learn how to submit a short video that demonstrates their pizza passion.
"We have some of the most passionate pizza fans in the world," said Bill Ogle, Pizza Hut chief marketing officer. "We want to find the top candidate among pizza fans and reward that person as our VP of Pizza. We think a true pizza lover makes the best spokesperson for Pizza Hut – America's Favorite Pizza."
The America's Favorite Pizza Fan contest relies on user-generated content and the creativity and passion of its biggest fans to convince a panel of judges that they have what it takes to win. Entries will be judged based on originality, creativity and public appeal. The America's Favorite Pizza Fan contest is the first of its kind for Pizza Hut and uses online media such as CareerBuilder.com, YouTube and MySpace to generate awareness and entries.
How to Get a Slice of the Action
To enter, pizza enthusiasts can create a video (up to two minutes in length) demonstrating their devotion to Pizza Hut pizza, and why they want to earn the title. Entrants are encouraged to use their creativity— for example, videos may feature contestants painting the roof of their house red; creating an original ode, rap or short movie for Pizza Hut; or decorating their room with Pizza Hut memorabilia. Consumers should complete an entry form found at www.pizzahut.com and submit their video via YouTube at www.youtube.com/group/morepizzahut. Entries will be accepted until March 18. Three finalists will be selected, and their videos will be posted on the Pizza Hut website from April 9 – April 22, where America will vote on the final winner. The VP of Pizza will be announced in late April.
The VP of Pizza will earn a $25,000 salary, a three-month lease on a "company car," pizza for a year and potentially make appearances on behalf of Pizza Hut as America's top pizza fan. Two first-prize winners will receive a pizza party for 100 guests, and 25 runner-up winners will receive pizza for a month.
About Pizza Hut
As the world's largest pizza restaurant company with almost 6,600 restaurants in the United States and more than 4,000 restaurants in 100 other countries, Pizza Hut, Inc., a subsidiary of Yum! Brands, Inc. (NYSE: YUM) is America's Favorite Pizza. The company's 49-year legacy of leadership and innovation has made it the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut Website at www.pizzahut.com
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Media Contact:
Chris Fuller, Pizza Hut
972-338-7729
